Friday, 20 July 2012

How to Reduce the Brochure Printing Cost?

When it comes to finding the best brochure printing cost, you should search the market for the companies that provide high-quality brochures at the best prices. Promotion materials become the connection between a business and the targeted market. This is why it is important for the materials to be of high quality and professionally made.

Choosing The Provider
The first step for finding the best brochure printing cost is to compare the offers of several providers. You should consider that the bigger the order is, the cheaper the printing cost will be per unit. Massive orders also benefit from additional discounts or services such as free delivery or similar.

Make It Yourself
One way to reduce the costs of your promotion materials is to make them yourself. You can find a great variety of free programs over the Internet. All you have to do is to install them on your system and select the most appropriate theme and template for your business. Be sure to choose images with the resolution of at least 300dpi for great results. Do not forget to keep the design simple, include the company's logo or tagline and choose an easy-to-read font.

Reducing The Printing Cost
Promotion materials usually represent the identity of the business. This is why it is important for them to have a professional look and to express the company's quality standards. If you are printing them yourself, there are a few things to consider when choosing the printer type in order for the brochure printing cost to be reduced. If you want to find a cost-effective printer, you have to decide on the number of brochures. A computer printer or a digital one is perfect for small amounts. However, if you want regional or national coverage, you need to print large quantities. In order to reduce the cost per piece, you need to use an offset printer.

Choosing The Paper
The most commonly used types are 80 lb. and 100 lb. paper. Even if the 100 lb. paper is more expensive, it is recommended because it is heavier and your materials will have a more professional appearance. However, if you have a smaller budget, the 80 lb. paper is also a good choice. You can also opt for a glossy look or a matte finish. The glossy option is recommended if your materials are made using strong colors to prevent smudges. Choosing 80 lb. paper with a glossy finish is perfect in order for the brochure printing cost to stick to your budget and still obtain professional brochures.

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