Traditionally 'stationery' encompasses printed letter heads and office supplies. In today's era, business stationeries have evolved to a whole new level from just a simple printed sheet to innovative business promotional items. If you are still getting your office letter heads printed the old fashion way, you will be out of business in no time. Business printing is one commercialized arena and you have to play your part as well.
Any business correspondence has to look professional. And that is the first reason as to why you need well designed printed stationery. Your stationeries talk for themselves.
Legal aspect of your stationeries is that it should have your company's address, TIN or DIN and VAT number, etc.
Your innovation with the designing can attract more customers towards your services.
While choosing your stationeries, make sure they are consistent with what you want to project yourself as. Also, use similar materials in all the kinds of stationeries being used so that it becomes an identity your customers can recognize you with.
There are various types of papers and textures to choose from. Following points are to be kept in mind while designing:
Each stationery should have your company logo, name, contact number, e-mail and should be pleasing to look at.
Match the palette of colors used. Do not be way too erratic with colors. Stick to similar colors. Remember you are not just designing a paper, but your personal mark with people.
Paper's stock can be thicker but correspondingly the cost will increase too. But it makes sense to pay a little more when you will get greater return later from this move.
Types of Stationery
In a business you will be in need of more than just printed sheets. This is what you will have to look into when shopping for types of different stationeries for your business.
A4 or legal paper. This will be your face. Design it well and make sure it is innovative, stands out and is not gaudy.
Envelopes. Envelopes are going to go into trash. So cut down a bit here but maintain the minimum quality required. Include logo and company's name.
Complimentary notes. These are nice gestures. They are also a mark of acknowledgement. So it can be crisp and with a general template that can suit all your clients and customers.
Receipts and invoice. Purchase orders, bills and invoices need to be clear in content with contact numbers and e-mail ids if somebody needs clarification.
You can design your stationery with the help of various online services being offered at low rates for bulk printing. You can hire a designer to work with.
Expand your business through innovative business stationeries. Get professional help now. Print your own snazzy yet business-ideal supplies to grab the market.