Sunday, 27 January 2013

Different Techniques for Printing Christmas Cards

Sending Christmas cards is one of the most economical, yet effective way of greeting and obliging your near and dear ones on the festive occasion of Christmas. Sending greeting cards by the companies to clients, potential customers and employees is the best way to oblige them by showing respect and concern towards them. One more advantage of sending x-mas cards is that Christmas and New Year are two big festivals celebrated world wide and are considered to be the best time for launching new products or services and providing special discounts on various offers. Therefore, the printing of these cards play a major role in enhancing the image of the company or brand.

The most commonly used techniques used for printing Christmas card or business card are embossing printing, degassing printing, lamination printing, varnish printing, foil stamp printing, thermographic printing, die cut printing, letter pressing, screen printing, offset printing and digital printing. All types of printing methods have their own characteristic features and uses.

* Embossing technique is used to create a raised impression on the paper. It involves making of a metal plate and a counter. The plate is mounted on a press and the paper sheet is stamped between the plate and counter which forces a push on the plate, thus, creating the impression. There are 2 types of embossing techniques, namely, dry embossing and heat embossing. Debossing technique creates a depressed impression on the paper. Both these techniques (embossing and debossing) are used for making a 3D effect on the paper.
* Lamination printing can make glossy, dull and satin effect on the paper.
* Varnish printing involves the use of a liquid coating applied to a printed surface for glossy, matte, satin and neutral finish.
* Foil stamp printing is used where metal look (either gold or silver) is required and a foil layer is affixed by heating process. Many Christmas cards bear the foil print bold text letters for highlighting the main content.
* Thermo graphic printing produces raised effect in printing similar to engraving using a powder which is added to the ink to be used for printing. The mixture of print ink and powder is then heated and dried which makes a raised effect on the paper.
* Die cut method involves cutting of different shapes and sizes of the paper sheet using a dye. Dyes can also be custom made as per specific requirements.
* Letter pressing technique is one of the most traditional methods used for printing in which a surface with raised letters are inked and pressed to the surface of the substrate for producing an image in reverse.
* Digital method is used for printing photographic and tonal graphics with good number of colors as per the color combination requirements. With its advanced technology and color mangagment softwares, this method provides scope for wider color range and finer printing quality.
* Offset printing is also called lithographic printing which involves printing by indirect transfer using metal or paper plate for inking a rubber cylinder that transfers ink on to the paper.

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